Introduction+Page

**Introduction**
=== Technology and media are a huge part of society. The advertising industry uses vasts amounts of technology to get their desired meaning across. Advertising mediums like images and video are very popular as they can send the intended message through different techniques. Understanding these techniques and being able to use them effectively in a method of advertising allows one to furthermore be able to learn more about structures and meanings behind certain decisions. ===

=== The students are given the task to research advertising techniques in both video and images and apply them to a fictional product to create an advertisement. The students are selected into groups of 3-4 and within the group have to decide whether they want to create an poster image or video ad. They are they asked to research film techniques and visual examples to base their advertisements around. SWAT codes (Symbolism Written Audio Technical) are one of the main points which the advertisements are based around. The groups will then record or design their ads after using these techniques, and use image or video programs to manipulate or edit the work until it is at it's desired final product. ===

=== The aim of this task is to not only let the students show their capability to learn and adapt new information to a physical product, but also to understand and build on their previous knowledge. ===

We have constructed 5 different pages as part of our resource and one reference page. To access these pages please click on the hot-links below.

Home Page Teacher Resource Page Lesson Plan Student Resource Page Final Presentation Page Example Student Page References